Personalised Email Outreach Automation

Busines Name: PG Foods


Project Summary

Fully automated cold outreach pipeline that scrapes, qualifies, personalizes, and sends thousands of messages—without a team, without overhead, and without limits.

DATE
12 April, 2025
Service
Personalised Email Outreach Automation
Project Type
One Time Setup
Duration
10-14 Days
Platforms

Apollo + Make.com + Apify + OpenAI + Instantly.ai

The Problem

For a premium food ingredient supplier, new business comes from reaching out to manufacturers, operations heads, and procurement teams directly—and doing it at scale.

But outbound in this space is heavy. You don’t just “find leads.” You hunt for the right kind of company, check if they even use the type of ingredients you offer, figure out who makes the buying decision, and then try to start a conversation that doesn’t sound like it came from a template.

That process is slow, repetitive, and hard to scale.

The team knew how much opportunity was out there, but getting in front of the right people with the right message was costing them time they didn’t have.

Everything was being done manually:

Scraping company lists
Visiting each website to score the lead
Research whom to reach out to
Trying to figure out what to say
Sending & tracking the emails

WHAT HAPPENED AFTER WORKING WITH ME?


We built a system that does the work no one wants to do and does it better than a human ever could.

  • Starts by pulling thousands of leads from Apollo.
  • Scrapes their website one-by-one
  • Scores their fit, filtering out anyone who doesn’t match the product offering.
  • For those who pass? The system scrapes their LinkedIn, pulls in key details.
  • Writes a fully personalized email and follow-ups
  • That you can use in your Instantly.ai Email Campaigns

Everything is context-aware. No templates. No placeholders.

Just real, informed messaging—done at scale.

And because it’s fully automated, there’s no team to manage, no output ceiling, and no replication cost. You can run it again. And again. And again.

True Impact

1
Real Personalization, at Scale

Every message is based on actual research. Not a guess. The system pulls insights from real data—and writes like it.

2
No Team. No Hiring. No Burnout.

2,000+ leads proccessed in a few hours. No SDRs. No freelancers. No people to manage or train.

3
Zero Replication Cost

Most manual systems scale linearly. This doesn’t. Once it’s built, running another batch costs almost nothing. No added effort. No limits.

4
Research Time? Gone!

The system replaces hours of lead validation, web scraping, and draft writing. What used to take days is done while you sleep.

5
Focused, Targeted, and Clean

No spraying. No guessing. Just carefully qualified leads, custom messaging, and a clean pipeline running in the background.



Are You Spending Too Much Time on Research, Writing, or Managing Outreach Manually?