Automating Bulk Website SEO for SA Shares

Busines Name: SA Shares


About the Company

SA Shares is South Africa's leading and most comprehensive platform on all listed JSE Stocks & Shares. There are individual pages for each JSE Stock as well.

DATE
6 April, 2025
Service
Daily WordPress Blog Update Automation
Project Type
One Time Setup
Duration
10-14 Days
Platforms

Make.com + Apify + OpenAI + Official Data Source APIs

The Pain Point

Johannesburg stock exchange, having more than 300 JSE stock listings, 100+ US Stock listings, and market Indices observes daily price fluctuations. Like any other stock market.

Basis on the daily stock status, a priliminary analysis can improve the value for the readers, as well as daily price updates improve the SEO (Search Engine Optimisation) for the website. The main focus.

Biggest challenge?

  • Looking up daily metrics per share
  • Analysing the data for insights
  • Drafting and updating the WordPress pages
  • Finding and adding most relevant news for each listed share
  • Avoiding manual errors while working with a total of 500 pages.

The Solution

I built a couple of AI automations that work in pairs of two. One, for reading live values, AI analysis, and updating the WordPress pages. The other, for scraping, evaluating, and appending relevant news per share.

Now it works on 100% autopilot, 5 days a week, without any scope of human errors.

  • Scrapes, analyses, and drafts the complete article body in the guided formats using AI
  • Qualify Google News results for the "Share News"
  • Updates JSE Shares listed here.
  • Updates US Shares like this.
  • Updates Indexes

Imagine the power of having around 500 webpages updated daily in less than a employee's cost.

True Impact

1
Daily Updates, at Scale

Every WordPress page is updated with daily market data. The system pulls values through API sources and work with it on autopilot.

3
Zero Replication Cost

Once it’s built, running it everyday costs almost nothing. No added effort. No limits.

4
Research Time? Gone!

The system replaces hours of looking up the latest data. What used to take days is done while you sleep.



Does Your Team Spend Manual Time On Your Website SEO?